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Mari-chi Mari-chi
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6 years ago
Day-after recall testing is used by the broadcast media, in particular television. The objective is to
A) find out which media the consumer used in the last 24 hours
B) find out what products the consumer purchased recently
C) determine the exposure and recall of particular commercials
D) measure the creative content for the agency
E) measure the reach of the media
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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vfloydvfloyd
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6 years ago
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Mari-chi Author
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6 years ago
Brilliant ツ
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Thanks
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