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Consle Consle
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6 years ago
When the buying center members find out that leasing a fleet from one car rental company holds the advantage of a better repair service contract than other companies provide, they are in which stage of the business-to-business buying process?
A) Identification of vendor
B) Establishment of specifications
C) Vendor selection
D) Vendor evaluation
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
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