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Sitki Sitki
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Posts: 1536
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6 years ago
Market segmentation identifies specific groups of consumers or businesses based on needs, attitudes, and interests.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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Replies
wrote...
6 years ago
TRUE
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