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bongua185 bongua185
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6 years ago
Which method of developing a marketing communications budget is used when the marketing budget is reduced as the brand reaches the point that additional dollars invested in communications yields diminishing returns?
A) Percentage of sales
B) Objective and task
C) Payout planning
D) Quantitative methods
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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