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bongua185 bongua185
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6 years ago
In the process of selecting an advertising agency selection process, a shootout includes:
A) goal setting processes.
B) developing selection criteria.
C) obtaining references.
D) evaluating creative pitches.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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