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bongua185 bongua185
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6 years ago
Although there are a large number of media buying agencies throughout the world, nearly 75 percent of all global media buying is conducted by:
A) six large global agencies or their holding agencies.
B) U.S. agencies.
C) European agencies.
D) the WPP group.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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