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Consle Consle
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6 years ago
Advertisers believe that product placements:
A) increase the brand's equity and top choice scores.
B) lead to increased awareness and more positive attitude toward the brand with only a few isolated cases of sales increases.
C) lead to increased awareness and more positive attitude toward the brand with a corresponding increase in sales of the brand.
D) work only if the product is related in some way to the theme of the television show or movie.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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Consle Author
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6 years ago
this is exactly what I needed
kc123
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Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
Hellish Lover
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2 hours ago
Smart ... Thanks!
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