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Consle Consle
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6 years ago
Trade promotions are distinguished from other marketing and IMC tools since trade promotions:
A) involve extensive advertising.
B) are offered to consumers.
C) are used to entice other members of the marketing channel to make purchases or stock an item.
D) are limited to activities by manufacturers.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Consle Author
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6 years ago
Just got PERFECT on my quiz
bioc
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
kc123
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2 hours ago
Helped a lot
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