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ShadyAh ShadyAh
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6 years ago
The primary attributes and benefits that a brand delivers to consumers are the __________ of the brand.
a. personality
b. positioning elements
c. core values
d. selling positions
e. benefits
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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