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birdseye birdseye
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6 years ago
The first step in the process of building a brand is:
a. identify and establish brand values and positioning strategy.
b. grow and sustain brand equity.
c. measure and interpret brand performance.
d. establish a target market.
e. plan and implement brand marketing programs.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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#1
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6 years ago
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birdseye Author
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6 years ago
Helped a lot
riptide
wrote...

Yesterday
This helped my grade so much Perfect
megan.xo
wrote...

2 hours ago
Good timing, thanks!
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