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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
An attribute is a descriptive feature of a product, while a benefit is the value a customer attaches to a brand attribute.
a. True
b. False
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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ShadyAh Author
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6 years ago
This site is awesome
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