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ShadyAh ShadyAh
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6 years ago
Three common trade promotion objectives are
a. to secure a listing, gain product awareness, and secure merchandising support.
b. to encourage trial, gain product awareness, and secure merchandising support.
c. to secure a listing, build sales volume, and secure merchandising support.
d. to secure a listing, encourage trial, and secure merchandising support.
e. to encourage trial , build awareness, and stimulate repeat purchases.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
Thanks
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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2 hours ago
this is exactly what I needed
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