Marketing

Why is this customer story format more effective than brand solicited recommendations?

Why is this customer story format more effective than brand solicited recommendations?

Why is this customer story format more effective than brand solicited recommendations?

Answer:
It focuses on how a client used an application addressed by the brand to solve a relatable industry challenge

Marketing Whiz   91   N/A

Marketing Whiz

As consumers become more ecologically and environmentally conscious, they are actively seeking out

As consumers become more ecologically and environmentally conscious, they are actively seeking out

As consumers become more ecologically and environmentally conscious, they are actively seeking out businesses that prioritize sustainability. However, no evidence supports whether this pressure to adopt sustainability initiatives has any impact on a

Marketing Whiz   87   N/A

Marketing Whiz

Gaming in social commerce continues to grow in popularity across the globe. Traditionally consistin

Gaming in social commerce continues to grow in popularity across the globe. Traditionally consistin

Gaming in social commerce continues to grow in popularity across the globe. Traditionally consisting of incentives like polls, challenges, and quizzes, brands are now stepping up to Metaverse experiences. This new wave is transforming how consumers i

Marketing Whiz   74   N/A

Marketing Whiz

Facebook Instant Experience ads offer four formats of experience. Which one gives users an engaging

Facebook Instant Experience ads offer four formats of experience. Which one gives users an engaging

Facebook Instant Experience ads offer four formats of experience. Which one gives users an engaging way to explore products and service?

Instant Storytelling

Marketing Whiz   87   N/A

Marketing Whiz

Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social comm

Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social comm

Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social commerce. Although the features and functions vary across these platforms, all four platforms enable brands to:

All of the above

Marketing Whiz   68   N/A

Marketing Whiz

Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their ade

Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their ade

Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their adeptness in establishing genuine connections with niche audiences. Specifically, they often outperform brands in which of the following ways: (specify al

Marketing Whiz   66   N/A

Marketing Whiz

Voice-based search represents one of the most transformational and promising technologies contribut

Voice-based search represents one of the most transformational and promising technologies contribut

Voice-based search represents one of the most transformational and promising technologies contributing to the next generation of social commerce. The estimated $30B market is growing at a 19% CAGR. Fueling its growth in social commerce is its superio

Marketing Whiz   74   N/A

Marketing Whiz

The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5%

The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5%

The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5% per year through 2026. Fueling this growth is its capacity to facilitate which of the following? (select all correct answers)

Answers:

Marketing Whiz   78   N/A

Marketing Whiz

Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, s

Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, s

Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, suppliers can begin their venture into e-commerce without the need to cover expenses associated with: (select all correct examples)

Answers:

Marketing Whiz   76   N/A

Marketing Whiz

Facebook Marketplace is most often used as a local, community-based listing of third-party intermed

Facebook Marketplace is most often used as a local, community-based listing of third-party intermed

Facebook Marketplace is most often used as a local, community-based listing of third-party intermediaries willing to buy or sell secondhand items like furniture and clothing.

True

Marketing Whiz   79   N/A

Marketing Whiz

The interactive elements and appealing imagery of "rich" push notifications help ...

The interactive elements and appealing imagery of "rich" push notifications help ...

The interactive elements and appealing imagery of "rich" push notifications help contribute to its superiority performance. This format is especially suitable for attracting attention to:

Answers:
Extended offers (e.g., cros

Marketing Whiz   65   N/A

Marketing Whiz

Which of the following cases are most likely to annoy push notification subscribers?

Which of the following cases are most likely to annoy push notification subscribers?

Which of the following cases are most likely to annoy push notification subscribers?

 Answer:
Sending notifications late at night or early in the morning

Marketing Whiz   73   N/A

Marketing Whiz

On average, less than 30% of users feel that push notifications are useful.

On average, less than 30% of users feel that push notifications are useful.

On average, less than 30% of users feel that push notifications are useful.

False

Marketing Whiz   83   N/A

Marketing Whiz

The most frequently used function of e-commerce push notifications is for announcing products and o

The most frequently used function of e-commerce push notifications is for announcing products and o

The most frequently used function of e-commerce push notifications is for announcing products and offers (e.g., flash deals).

True

Marketing Whiz   84   N/A

Marketing Whiz

E-commerce push notifications perform far greater in click-through/open rates, engagement, conversi

E-commerce push notifications perform far greater in click-through/open rates, engagement, conversi

E-commerce push notifications perform far greater in click-through/open rates, engagement, conversion (to sales), and retention compared to emails. But which of the following statements is false about its superiority over email?

Push notif

Marketing Whiz   86   N/A

Marketing Whiz

Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This l

Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This l

Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This latter results from:
Ads having a greater conversion rate thereby reducing the unnecessary spending on unlikely buyers

Marketing Whiz   76   N/A

Marketing Whiz

AI technology has radically transformed the precision to which we target individual consumers with

AI technology has radically transformed the precision to which we target individual consumers with

AI technology has radically transformed the precision to which we target individual consumers with relevant information (e.g., product recommendations) in real-time. This new era of hyper-personalization is superior to prior generations of personaliz

Marketing Whiz   87   N/A

Marketing Whiz

Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The rela

Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The rela

Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The relatively higher growth of social commerce can be attributed to its unique capacity for influencer marketing, displaying social proof, tagging products in

Marketing Whiz   73   N/A

Marketing Whiz

John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular

John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular

John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15-second spots at a higher-than-average price. In this scenario, John Inc. is lik

Marketing Whiz   257   N/A

Marketing Whiz

Press releases about company growth prospects, recent innovations, and industry-related news are av

Press releases about company growth prospects, recent innovations, and industry-related news are av

Press releases about company growth prospects, recent innovations, and industry-related news are available at the website of Kinetics Inc., a manufacturer of automobile components for trucks. Anyone conducting research on the company has access to th

Marketing Whiz   246   N/A

Marketing Whiz

Health care publications targeting specific audiences such as dental, medical and surgical, nursing

Health care publications targeting specific audiences such as dental, medical and surgical, nursing

Health care publications targeting specific audiences such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as

business publications

Marketing Whiz   257   N/A

Marketing Whiz

The rate of product usage in a geographical area can be calculated through the use o

The rate of product usage in a geographical area can be calculated through the use o

The rate of product usage in a geographical area can be calculated through the use of

 the brand development index

Marketing Whiz   271   N/A

Marketing Whiz

Widespread Products is looking to All Around Marketers to help deliver an advertising messages at a

Widespread Products is looking to All Around Marketers to help deliver an advertising messages at a

Widespread Products is looking to All Around Marketers to help deliver an advertising message at a very low cost per thousand. All Around Marketers recommends TV as a method to reach large audiences for any company selling

mass consumption

Marketing Whiz   248   N/A

Marketing Whiz

Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting

Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting

Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough in

Marketing Whiz   232   N/A

Marketing Whiz

In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby

In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby

In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby’s social media provides the buyer with elements of planning a gender-reveal party, naming baby, reading baby growth charts, and tells how to use dispo

Marketing Whiz   234   N/A

Marketing Whiz

Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new ...

Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new ...

Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new parents to many things to expect about the baby and being a parent that has little to do with directly selling disposable diapers. It provides sources of thoug

Marketing Whiz   242   N/A

Marketing Whiz

On the website and through the downloadable Pampered baby app, parents can scan, collect, and redee

On the website and through the downloadable Pampered baby app, parents can scan, collect, and redee

On the website and through the downloadable Pampered baby app, parents can scan, collect, and redeem rewards. Immediately upon installing the mobile app, the buyer receives a $30 coupon for a future purchase.

Stimulate Trial

Marketing Whiz   251   N/A

Marketing Whiz

Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar ...

Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar ...

Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar brand, there are adequate resources to promote the site and its popular social media such as Snapchat. When the pregnant consumer or new parent gets to the si

Marketing Whiz   256   N/A

Marketing Whiz

Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through th

Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through th

Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through the Pampered Baby site, Twitter, and Facebook, potential buyers are easily connected to blogs and other social networks to other parents who may be just

Marketing Whiz   204   N/A

Marketing Whiz

The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working

The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working

The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working full time with a household income of $55,000 per year.

 Infomercials

Marketing Whiz   195   N/A

Marketing Whiz

The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the bran

The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the bran

The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the brand. However, she faces several complications from that choice. All of the following are disadvantages of the choice to use magazines except:

Marketing Whiz   200   N/A

Marketing Whiz

In a luxury product category as the pen and desk sets are, one of the distinct advantages is perman

In a luxury product category as the pen and desk sets are, one of the distinct advantages is perman

In a luxury product category as the pen and desk sets are, one of the distinct advantages is permanence. Why is that characteristic important in this type of market and what does it mean to the advertiser?

Magazines are often kept for some

Marketing Whiz   212   N/A

Marketing Whiz

In contrast to broadcast media, one of the most substantial differences with and benefits of print

In contrast to broadcast media, one of the most substantial differences with and benefits of print

In contrast to broadcast media, one of the most substantial differences with and benefits of print media, particularly magazines, is that

Print is more highly involved for buyers than broadcast, which is more passive in audience participat

Marketing Whiz   205   N/A

Marketing Whiz

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to emplo

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to emplo

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to employ since the lead times required to place an ad are fairly short. Why would she be advised to exclude newspaper advertising from her media plan?

Marketing Whiz   182   N/A

Marketing Whiz

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national sponsorship of the season finale of a popular Sunday night T.V. drama, Frantic Housewives. An estimated 19 million households tuned in to watch that season

Marketing Whiz   195   N/A

Marketing Whiz

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a ...

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a ...

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a rating of 8.4 each week. Approximately how many households watch the show each week?

  9.65 million

Marketing Whiz   165   N/A

Marketing Whiz

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook ...

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook ...

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook page commenting that the ads were trying to influence children in ways that were ethically questionable.

Distrust

Marketing Whiz   154   N/A

Marketing Whiz

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and he

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and he

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and hence gets the attention of millions of viewers who watch this program each week.

Captivity

Marketing Whiz   147   N/A

Marketing Whiz

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials from 30 seconds to 15 seconds. This made it difficult to convey the product’s attributes and features convincingly.

Fleeting Message

Marketing Whiz   144   N/A

Marketing Whiz

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the numb

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the numb

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the number of competing restaurants’ ads in the time slots in which they run their ads currently.

Clutter

Marketing Whiz   137   N/A

Marketing Whiz