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debbyFlynn debbyFlynn
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8 years ago
To encourage bigger purchases and to build brand loyalty, Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more. The baseball cap is an example of ________.
A) a point-of-purchase material
B) naming rights
C) brand entertainment
D) a billboarding effect
E) a premium
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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8 years ago
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debbyFlynn Author
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8 years ago
Good timing, thanks!
bahajo
wrote...

Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
annielin111
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2 hours ago
Thank you, thank you, thank you!
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