Define and contrast the difference between pull and push strategies in marketing.

Tesy

wrote...

Posts: 568

Rep:

7 years ago

Define and contrast the difference between pull and push strategies in marketing.

Textbook

Business Essentials, Canadian Edition

Edition: 8^th

Authors: Ebert, Griffin, Starke, Dracopoulos

Read 84 times

1 Reply

Report

Related Topics

Solved Distinguish between push and pull promotional strategies.
Solved What is the difference between a push strategy and a pull strategy? How do these two strategies work ...
Solved Compare and contrast push and pull communications strategies.
Solved Compare and contrast push marketing and pull marketing. What types of marketing strategies are used ...
Solved Marketers can choose from two basic strategies: push or pull. Compare these two strategies.
Solved Compare and contrast the concepts of slab-pull and ridge-push. How might mantle plumes influence ...
Solved American marketing has experienced a shift from less push marketing to more pull marketing. ...
American marketing has experienced a shift from less push marketing to more pull marketing. (True or false?)

Replies

saltie

wrote...

7 years ago

With a pull promotional strategy, a company appeals directly to customers, who then demand the product from retailers, who then demand the product from wholesalers. With a push strategy, a company aggressively pushes its product through wholesalers and retailers, who then persuade customers to buy it.

Report

New Topic

Quick Reply

Explore

Post your homework questions and get free online help from our incredible volunteers

1158 People Browsing

147 Signed Up Today

Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook

Live Chat

Related Images

296

2964

278

Your Opinion

Previous poll results: Which country would you like to visit for its food?

It's sore throat season, why does my mucus have red spots?

Courses by Biology Forums

The Toxic Skin and Fungi Defense

Bonobos, Chimpanzees, and the 98% DNA Link

Strange Ingredients Lurking in Doritos Chips

Ready to ask a question on Biology Forums? Try it out

Home Search Q & A Board Gallery Resource Library Blog Dictionary Chat	Quick Links Start a Topic Latest Topics Unanswered Questions Courses Study Tools Browse by Textbook	Social Facebook YouTube Community Stats Who's Online Trending Staff	Help About Us Take the Tour Study Tips Posting Guidelines Terms and Policies Contact Us
Biology Forums - Study Force © 2010-2024 \| Powered by SMF \| SMF © 2015, Simple Machines \| Sitemap Biology-Forums.com is not affiliated with any publisher. Book covers, title and author names appear for reference only.