American marketing has experienced a shift from less push marketing to more pull marketing. (True or false?)

American marketing has experienced a shift from less push marketing to more pull marketing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is an allegorical character?
 a. a scientist conducting an experiment alone in a laboratory
  b. The Pillsbury Doughboy
  c. a teacher working with students
  d. a student working on a computer
  e. All of these are correct.

Question 3

Pushing and pulling are mutually exclusive activities.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Which of the following is NOT a communications activity?
 a. source
  b. communication objective
  c. message
  d. stimuli
  e. feedback

Question 5

A pull strategy consists of a manufacturer's consumer promotion efforts that encourage consumers to prefer the manufacturer's brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

The _____ heuristic has consumers establish minimum cutoffs on all pertinent choice criteria.
 a. disjunctive
  b. lexicographic
  c. compensatory
  d. conjunctive
  e. affect referral

Question 7

A push strategy is when a manufacturer directs personal selling, trade advertising, and trade-oriented sales promotion to wholesalers, retailers and consumers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The heuristic in which the individual calls from memory his or her attitude toward relevant alternatives and picks the alternative for which the affect is most positive is known as _____.
 a. disjunctive
  b. lexicographic
  c. compensatory
  d. conjunctive
  e. affect referral