Define and contrast the difference between pull and push strategies in marketing.

Tesy

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6 years ago

Define and contrast the difference between pull and push strategies in marketing.

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Business Essentials, Canadian Edition

Edition: 8^th

Authors: Ebert, Griffin, Starke, Dracopoulos

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saltie

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6 years ago

With a pull promotional strategy, a company appeals directly to customers, who then demand the product from retailers, who then demand the product from wholesalers. With a push strategy, a company aggressively pushes its product through wholesalers and retailers, who then persuade customers to buy it.

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