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kath4ever kath4ever
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6 years ago
MAC cosmetics has achieved exceptional success in the market place by consistently developing products from the VIVA Glam line to raise awareness and funds for various charitable causes such as HIV-AIDS and Breast Cancer. This targets fashion consumers using:
 
  a. Demographic segmentation c. Geographic Segmentation
  b. Psychographic segmentation d. Geodemographic segmentation
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6 years ago
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