In terms of being in tune with customer demand and enhancing customer appeal, the marketing of services is __________ the marketing of products.
a. the same as
b. much easier than
c. much more difficult than
d. entirely different than
e. much more scientific than
Question 2_________________________ require members to pay an annual fee and operate in low-overhead facilities.
Fill in the blank(s) with correct word
Question 3Danny is interested in purchasing a new car. He sees an ad of a new car model manufactured by Jadeon, which is Danny's favorite car company. Danny's interest in the new model increases when he finds out through the ad that this model is affordable and also has a high engine power. In this scenario, Danny's method of making a judgment about the new car model is an example of _____.
A) mental accounting
B) an anchoring and adjustment process
C) consumer resentment
D) emotional accounting
E) an estimation of likelihood
Question 4_____ inventory is in transit to a customer or is located throughout distribution channels.
a. Pipeline/in-transi
b. MRO
c. WIP
d. Raw materials and semifinished items
e. Just-in-time
Question 5Service sector firms employ more than __________ out of every five private sector workers in the U.S.
a. 1
b. 2
c. 3
d. 4
e. 5
Question 6The shockwaves sent by Wal-Mart's extensive presence in Europe have led to substantial competitive and ____________________ activity in the hypermarket category.
Fill in the blank(s) with correct word
Question 7In the context of making judgments about likelihood and goodness and badness, starting with an initial evaluation and adjusting it with additional information is referred to as _____.
A) an accounting of mental judgment
B) an anchoring and adjustment process
C) an adjustable and precise cycle
D) an evaluation of emotional accounts
E) an estimation of likelihood
Question 8Which of the following is not one of the functions of a distribution resource planning system?
a. Forecasting finished-goods inventory requirements.
b. Establishing correct inventory levels at each stocking location.
c. Determining the timing and replenishment of finished-goods inventories.
d. Producing a time-phased set of material, component, and subassembly requirements timed to support an expected build schedule.
e. Transportation planning and vehicle load scheduling.
Question 9Services account for about __________ of the gross national product in the U.S.
a. One-tenth
b. One-quarter
c. One-half
d. Two-thirds
e. Nine-tenths
Quick Reply
