The reduction in the number of middlemen in marketing channels resulting from the use of Internet-based marketing channels is referred to as:
a. Reintermediation.
b. Disproportion.
c. Disintermediation.
d. Rationalized distribution.
e. Vertical disintegration.
Question 2Vending machines in Japan sell eggs, cameras, and even life insurance.
Indicate whether the statement is true or false
Question 3Consumers will attempt to recall more information from memory when:
A) they are satisfied with their actual state.
B) the perceived risk for cognition is low.
C) there are time pressure and distractions.
D) they have a greater degree of knowledge.
E) the need for cognition is low.
Question 4The tendency of people to spend more time at home for work and entertainment is known as worker mobility.
Indicate whether the statement is true or false
Question 5It is often difficult to quantify the total costs associated with ordering and carrying physical inventory.
a. True
b. False
Indicate whether the statement is true or false
Question 6If sellers list their products on the Internet and if customers who locate these products at the firm's Web site still have to use the telephone to order them:
a. This is still considered to be an electronic marketing channel.
b. It removes two steps from the electronic marketing channel.
c. Then all the conditions for the definition of electronic marketing have not been met.
d. Customers are considered electronically illiterate.
e. Customers are being efficient in their ordering.
Question 7With the advent of the Smart Card, convenience stores have become more popular than ever.
Indicate whether the statement is true or false
Question 8Internal information search is:
A) searching for information from within one's reference group.
B) examining online web information before referring other sources.
C) accessing information available within one's friends or family.
D) searching for information from experts, magazines, or ads.
E) the process of recalling stored information from memory.
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