Because high customer service levels are costly, the goal of the firm should be the highest customer service level possible.
Indicate whether the statement is true or false
Question 2In a firm fixed price contract, if market prices _____ the stated contract price because of outside factors such as competition, changes in technology, or raw material prices, the _____ assumes the risk or financial loss.
a. rise above.purchaser
b. stay the same.seller
c. stay the same.purchaser
d. fall below.purchaser
e. None of the above.
Question 3Giant retail chains such as Home Depot and Lowe's, demand lower prices from manufacturers because:
a. They place orders for future purchases.
b. They have a large volume of customers demanding low prices.
c. They perform many wholesaler functions.
d. They have more control in the channel market than the manufacturers.
e. They only sell highly discounted products.
Question 4The product ____________________ refers to the number of different offerings for a particular brand.
Fill in the blank(s) with correct word
Question 5Personality is a relatively global and enduring evaluation of an object, issue, person, or action.
Indicate whether the statement is true or false
Question 6Firms using just-in-time policy will choose suppliers on the basis of their delivery and inventory performance.
Indicate whether the statement is true or false
Question 7In a firm fixed price contract, if market prices for a purchased good or service _____ the stated contract price, the _____ bears the brunt of the financial loss.
a. rise above.purchaser
b. rise above.seller
c. fall below.seller
d. stay the same.seller
e. None of the above.
Question 8When reviewing the margins offered to different classes of channel members, the channel manager should consider all of the following functions except:
a. Does the channel member hold inventories?
b. Does the channel member make purchases in large or small quantities?
c. Does the channel member provide repair services?
d. Does the channel member provide delivery?
e. Does the channel member offer guarantees and repair warranties?
Question 9The product ____________________ is the total number of product lines the company offers.
Fill in the blank(s) with correct word
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