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Ansuha Ansuha
wrote...
Posts: 226
5 years ago
If Digipics were to begin selling the cameras it assembled directly to customers through a website operated by the company, this would be an example of
A) backward vertical integration.
B) a strategic alliance.
C) forward vertical integration.
D) opportunism.
Textbook 
Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases


Edition: 6th
Authors:
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ShelbeighCShelbeighC
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Posts: 47
5 years ago
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