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The value delivery system includes all the experiences the customer will have on the way to ...

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The value delivery system includes all the experiences the customer will have on the way to ...

Question 1.

The value proposition is stated in the price of a product and readily recognized by the average consumer.

• true

• false

Question 2.

The value delivery system includes all the experiences the customer will have on the way to obtaining and using the offering.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 64 times

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