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achalmers achalmers
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5 years ago

Question 1.

Quality is the key to value creation and customer satisfaction.

• true

• false

Question 2.

The least profitable 10% to 20% of customers can reduce profits by 50% to 200% per account.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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binvabinva
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#1
Posts: 368
Rep: 56 0
5 years ago
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achalmers Author
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#2
5 years ago
Thank you
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