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Question 1.

In the proposal solicitation process, ________ should be marketing documents that describe value and benefits in customer terms.

• written proposals

• global proposals

• oral proposals

• alliance proposals

• e-proposals

Question 2.

As an alternative to reducing price, sellers may handle price-oriented buyers by establishing any of the following purchasing conditions EXCEPT ________.

• limiting the quantity that can be purchased

• no customer advertising

• no services

• no adjustments

• no refunds

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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