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Clement Clement
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5 years ago
The hierarchy-of-effects model contains awareness, knowledge, liking, ________, conviction, and purchase.

• preference

• attitude

• interest

• cognitive response

• none of the above
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Marketing Management

Marketing Management


Edition: 13th
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MikaelDevostMikaelDevost
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5 years ago
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Clement Author
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5 years ago
Thanks for your help!!
larrybrads
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Yesterday
this is exactly what I needed
Shuqin
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2 hours ago
Thanks
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