Direct marketers seek a measurable response, typically a customer order. This is sometimes called ________.

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Direct marketers seek a measurable response, typically a customer order. This is sometimes called ________.

Direct marketers seek a measurable response, typically a customer order. This is sometimes called ________.

• direct-order marketing

• benchmarking

• first-time ordering

• direct marketing

• direct-access marketing

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 125 times

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