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a8oobra a8oobra
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Posts: 3806
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8 years ago
All of the following statements are accurate descriptions of issues concerning socially responsible target marketing, except which one?
A) Cigarette, beer and fast-food marketers have generated much controversy by their attempts to target inner-city minority consumers.
B) A recent FTC study found that 80 percent of R-rated movies and 70 percent of video games with a mature rating were targeted to children under 17. Some critics have called for a complete ban on advertising to children.
C) Socially responsible marketing calls for segmentation and targeting that serve not just the interests of the company but also the interests of those targeted.
D) Colgate makes a large selection of toothbrushes and toothpaste flavors and packages for children, making tooth brushing more fun and to get kids to brush longer and more often.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
wrote...
#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
wrote...
#3
8 years ago
Thanks for the feedback
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