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a8oobra a8oobra
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Posts: 3806
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8 years ago
All of the following are accurate descriptions of test marketing, except which one?
A) Test marketing costs can be high, and it takes time that may allow competitors to gain advantages.
B) Test marketing by consumer-packaged goods firms has been increasing in recent years.
C) Test marketing is the stage at which the product and marketing program are introduced into realistic market settings.
D) Companies often do not test market simple line extensions.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
wrote...
#2
8 years ago
Thinking Face Makes sense, thank you
wrote...
#3
8 years ago
Good Slight Smile
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