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te3la te3la
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7 years ago
Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________.
A) sales promotion
B) advertising
C) sponsorship
D) public relations
E) personal selling
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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#3
3 years ago
Thank you
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