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What is the first step in the direct-marketing process?

debbyFlynn

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What is the first step in the direct-marketing process?

What is the first step in the direct-marketing process?
A) objectives and strategy
B) the offer
C) customer ordering
D) fulfillment and customer follow-up
E) relationship building

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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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You make an excellent tutor!

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