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rohu rohu
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6 years ago
The premise of the hierarchy of effects model is that consumers move through a sequence of steps in the process of making a purchase decision. "Thinking" corresponds to the stages of
A) awareness and knowledge
B) knowledge and liking
C) liking and preference
D) preference and conviction
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Sports Marketing

Sports Marketing


Edition: 1st
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SatiozSatioz
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6 years ago
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rohu Author
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#2
6 years ago
Thanks, you were right
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