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Michelle Kelly Michelle Kelly
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6 years ago
Which type of research generates non-numeric results that provide detailed verbal or visual information about consumer buying criteria?
A) descriptive research
B) quantitative research
C) qualitative research
D) causal research
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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6 years ago
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