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Rgary Rgary
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6 years ago
Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands. These rules are referred to as ________.
a. evaluative criteria
b. attitudes
c. affects
d. heuristics
e. cognitions
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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