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Rgary Rgary
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6 years ago
What is the most logical explanation for why retailers carry private-label brands?
a. to eliminate the need for competitive advantages
b. to encourage transaction marketing
c. to support trade promotions
d. to earn more profit
e. to prevent sales cannibalization
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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Rgary Author
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#2
6 years ago
this helped me and my study group immensely
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