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Kayty Kayty
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6 years ago
Segmentation strategies are based on the premise that
A) mass marketing isn't as profitable.
B) reaching distinct segments is always more cost-efficient.
C) the various media offer better discounts for companies targeting specific segments.
D) there is always more wasted media coverage when appealing to the mass market.
E) it is preferable to tailor strategies to distinct user groups where the competition may be less.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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Kayty Author
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#2
5 years ago
Amazing!
THINK Marketing, First Canadian Edition (Tuckwell)
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