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bongua185 bongua185
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6 years ago
During the internal search process for product information, a key objective for creatives and brand managers is to:
A) have information readily available to consumers.
B) make sure the company's brand is part of the consumer's inert set.
C) have the brand in the person's cognitive map.
D) make sure the company's brand is part of the consumer's set of potential alternatives.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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bongua185 Author
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6 years ago
Thank you, thank you, thank you!
loki1345
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Yesterday
This helped my grade so much Perfect
loki1345
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2 hours ago
Thanks for your help!!
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