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bongua185 bongua185
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6 years ago
During the internal search process for product information, a key objective for creatives and brand managers is to:
A) have information readily available to consumers.
B) make sure the company's brand is part of the consumer's inert set.
C) have the brand in the person's cognitive map.
D) make sure the company's brand is part of the consumer's set of potential alternatives.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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bongua185 Author
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6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
jayfo05
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Yesterday
Just got PERFECT on my quiz
einstein
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2 hours ago
You make an excellent tutor!
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