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Consle Consle
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Posts: 1039
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6 years ago
Liking a brand follows awareness, knowledge, and preference in the hierarchy of effects model.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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