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Sitki Sitki
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Posts: 1536
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6 years ago
The three categories of message strategies are cognitive strategies, affective strategies, and brand strategies.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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Replies
wrote...
6 years ago
FALSE
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