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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
The final step taken by a brand manager in the brand-building process is to
a. grow and sustain brand equity.
b. identify target market and segmentation.
c. plan and implement the marketing program.
d. identify brand values and positioning.
e. measure and evaluate brand performance.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
Thanks
jblazah
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Yesterday
Thanks for your help!!
hpascoe
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2 hours ago
Correct Slight Smile TY
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