A dealer who distributes product from a product line supplied by a franchisor is considered to be engaged in:
a. product- and trade-name franchising
b. business format franchising
c. an independent business venture
d. none of the above
Question 2One drawback of reason-why ads is that they have a potential for counter-arguments, which may ultimately convince the customer why not to buy the advertised brand.
a. True
b. False
Indicate whether the statement is true or false
Question 3Government officials are the most conspicuous audience category in that most mass media advertising is directed at them.
a. True
b. False
Indicate whether the statement is true or false
Question 4The business arrangement, otherwise called a franchise opportunity, has three major components that constitute the essence of what is generally referred to as a franchise. Which one of the following is not part of a franchise business arrangement?
a. use of product or service
b. use of private labels to brand or trademark product or service
c. a franchisor's trademark and/or logo
d. payment of a royalty fee
Question 5Compared to achieving a brand recall objective, achieving a persuasion objective typically requires less cognitive processing on the part of the consumer.
a. True
b. False
Indicate whether the statement is true or false
Question 6A producer of educational materials wants to deliver an advertising message to an audience of teachers and principals. In this scenario, personal selling would be the best option because this tool is appropriate for large groups of people.
a. True
b. False
Indicate whether the statement is true or false
Question 7In the franchise industry, the person or business providing the rights to an individual for the local distribution and/or sales of a specified product or service is called the:
a. franchisee
b. district developer
c. franchisor
d. city council
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