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Tephy325 Tephy325
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Posts: 372
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6 years ago
Two major sources of survey errors are _____.
 a. Type I and Type II errors
  b. random sampling error and systematic error
  c. respondent error and systematic error
  d. respondent error and interviewer error

Question 2

Describe the difference between descriptive and inferential statistics.

Question 3

Nominal scales typically use parametric statistical tests.
 
 Indicate whether the statement is true or false

Question 4

In which of the following is there an unmistakable positioning characteristic regarding the branding and corporate identity?
 a. placement c. corporate advertising
  b. positioning d. promotional advertising

Question 5

Which of the following is a reason for nonparticipation in trade shows?
 a. It is difficult for the firm to choose the appropriate trade fairs for participation.
  b. Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
  c. Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
  d. They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.

Question 6

All of the following are advantages of survey research EXCEPT _____.
 a. inexpensive
  b. random
  c. efficient
  d. accurate

Question 7

To use the chi-square test with the cross-tabulation of nominal data, expected cell sizes should be _______________ or greater.
 a. 5 c. 18
  b. 10 d. 30

Question 8

Nonparametric statistical tests are frequently referred to as distribution free.
 
 Indicate whether the statement is true or false
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samersamer
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Posts: 332
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6 years ago
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Tephy325 Author
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6 years ago
Thanks for your help!!
wrote...

Yesterday
Good timing, thanks!
wrote...

2 hours ago
Just got PERFECT on my quiz
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