The least profitable 10% to 20% of customers can reduce profits by 50% to 200% per account.

achalmers

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The least profitable 10% to 20% of customers can reduce profits by 50% to 200% per account.

Question 1.

Quality is the key to value creation and customer satisfaction.

• true

• false

Question 2.

The least profitable 10% to 20% of customers can reduce profits by 50% to 200% per account.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 90 times

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binva

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achalmers Author

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Thank you

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