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msouthern msouthern
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Posts: 481
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5 years ago
John Maloney saw buyers as expecting one of four types of reward from a product.  These include rational, social, ego satisfying, and ________.

• low costs

• functional

• safety

• sensory

• exciting
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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swolfe15swolfe15
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Posts: 371
5 years ago
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