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msouthern msouthern
wrote...
Posts: 481
Rep: 7 0
5 years ago
John Maloney saw buyers as expecting one of four types of reward from a product.  These include rational, social, ego satisfying, and ________.

• low costs

• functional

• safety

• sensory

• exciting
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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swolfe15swolfe15
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Posts: 371
5 years ago
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msouthern Author
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5 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Yesterday
this is exactly what I needed
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2 hours ago
Brilliant
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