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spruckj spruckj
wrote...
Posts: 435
5 years ago
The ________ method of measuring customer preferences asks the consumer to rank the options in order of preference.

• paired-comparisons

• alpha-ranking

• rank-order

• monadic-rating

• beta-ranking
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 65 times
2 Replies

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Replies
wrote...
5 years ago
rank-order
spruckj Author
wrote...
5 years ago
Appreciate the effort, thank you!
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