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caillacakes caillacakes
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Combining two product ideas or concepts to create a new offering, for example, oil change/lubrication facilities with cafés, is an example of ________.

• lateral marketing

• forced relationships

• internal marketing

• morphological analysis

• mind mapping
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Marketing Management

Marketing Management


Edition: 13th
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brigettelearnbrigettelearn
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caillacakes Author
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5 years ago
Thanks for your help!
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