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Home Q & A Board Other Fields Homework Help Business Marketing
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ikaro2k ikaro2k
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6 years ago
In the ________ of the new-product development phase, marketers estimate the technical and the commercial success of an idea for a new product.
a. problem recognition
b. product concept development and screening
c. idea generation
d. commercialization
e. technical development
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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ikaro2k Author
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6 years ago
Thanks
alpheratz
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Yesterday
Thanks for your help!!
Marctheshark
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2 hours ago
Thanks
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