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Fade05 Fade05
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6 years ago
If a new soft drink were launched using trial coupons targeted to heavy Coke users, what would you expect about the success of this strategy?
A) effective market penetration using behavior response segmentation of soft drink users
B) ineffective strategy due to poor design of offensive tactics
C) highly effective strategy due to effective psychographic segmentation
D) effective niche marketing strategy
E) effective due to high likelihood of reaching circumstantially loyal and not loyal Coke users
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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BlueFusionBlueFusion
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6 years ago
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Fade05 Author
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6 years ago
Slight Smile THANKS
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